Sunday, 30 July 2017

FX Traders Increase Bets on More British Pound and Dollar Weakness, While More Euro Strength is Seen

Pound to Euro exchange rate trading

Latest data that sheds light into how traders on the vast global foreign exchange market are positioned confirms bets for further Euro strength remain the most popular trade.
Meanwhile, bets against the US Dollar and British Pound appear to be increasingly popular.
The data is provided on a weekly basis by the US Commodity Futures Trading Commission and provides analysts with the most comprehensive view of sentiment and structure in the market.
“GBP sentiment deteriorated while net bullish AUD positioning increased and speculators lifted bullish gold bets,” notes Shaun Osborne, Chief FX Strategist wth Scotiabank in Toronto.
There is now an overall short position on Sterling (i.e bets against the Pound) of USD2bn.
Meanwhile, “significant exposures remain evident in other currencies, specifically net EUR longs,” says Osborne.
We believe these dynamics add to the view that the Pound to Euro exchange rate is likely to remain under pressure for some time, particularly if the headline EUR/USD continues to surge.

The Dollar which is one of the worst-performing global currencies of 2017 continues to find little support from the trading community, ensuring EURUSD has been the best performing G10 FX cross so far this year.
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“Bearish sentiment on the USD rose again,” says Osborne, “with speculative traders unafraid to extend negative USD positioning ahead of the key event risk of the week, the FOMC policy meeting.”
Aggregate positioning in the major currencies now reflects an overall USD short position of USD9.7bn, an increase of just under USD2bn on the week and Osborne says this represents the biggest bear bet on the USD since 2012.
But is the market in danger of getting too stretched? Often if markets increasingly bet in a single direction the move itself can fade or reverse as the market runs out of the fresh entrants required to push the move along.
"Although the market is long EUR, positioning is not stretched. EURUSD has appreciated despite the market already knowing the ECB will have to announce QE tapering and the Fed already hiking more than markets have been expecting this year. The EURUSD move has been consistent with the data and could continue if relative EZ data keeps improving," say Bank of America Merrill Lynch.
The bets against the US Dollar reflect deteriorating sentiment in the analyst community with regards to the currency’s outlook with many now saying the Dollar’s multi-year bull-run is over.
“We have updated our G10 forecasts to reflect an anticipated pause in the Fed rate hike cycle during H2 2017,” reads a research briefing from BNP Paribas. “We see scope for the USD to recover some ground in the near term, but the US dollar is not expected to regain its 2016 highs.”

          Eurozone Inflation Data Key Trigger to FX Moves Ahead of New Month

The big event for the Euro exchange rate complex - and indeed currency markets in general - in the coming week falls on Monday, July 31 when Eurostat release Eurozone-wide CPI inflation data for July.
The Euro found some solid support in the preceding week when inflation data for individual Eurozone countries were released as the data suggested inflation is picking up, particularly in Germany.
Should the Eurozone inflation data confirm the view that prices are locked in an upward trajectory, the Euro should find further buying interest as traders bet that the European Central Bank can look to start withdrawing its stimulus programme.
Noting the strength of the Euro at present, a good reading will reinforce the uptrend.
“Given still-flat positioning, the weak USD and the focus of FX investors on the timing of the ECB’s QE taper, we would expect a bigger move in the EUR in the event of a hotter than-expected core reading. A reading of 1.2% YoY or more in core inflation could cause a breach of resistance at 1.1800 in EURUSD,” says Greg Anderson, an analyst with BMO Capital Markets.
Noting the importance of moves in EUR/USD for EUR/GBP we would suggest such an outcome would heap fresh pressure on Sterling ahead of the new month.

Dollar declines as GDP data underwhelms

 The U.S. dollar was broadly lower on Friday as a combination of underwhelming U.S. economic data and political uncertainty kept traders biased toward the euro and other world currencies.

The euro hit a session high after the release of U.S. second-quarter gross domestic product estimates that largely met economists' expectations.

Some analysts pointed to a smaller-than-expected increase in U.S. labor costs, but others suggested the data was just an excuse for traders to continue the weak dollar trade that has sent the U.S. currency lower for much of this year.

U.S. gross domestic product growth picked up to 2.6 percent in the second quarter, matching expectations of economists polled by Reuters, while growth in the first quarter was revised down to 1.2 percent.

"I think this just removes an obstacle," said Marc Chandler, chief global currency strategist at Brown Brothers Harriman & Co. "The euro bottomed yesterday in New York trading and its been climbing ever since. If anything, the GDP number pushed an open door."

The euro has risen nearly 3 percent against the dollar so far this month and more than 11.5 percent in the year to date. It is on track for its third weekly gain in a row and the fourth in five weeks.

On Friday, the euro moved higher against the dollar, and was last up 0.7 percent at $1.1756. On Thursday, the euro rose to its highest against the greenback in 2-1/2 years before retreating in later trading.

The weakness of the dollar has been most evident against the euro this year, but it has fallen against most major currencies as expectations for U.S. fiscal stimulus and an increased pace of overnight interest rate hikes from the Federal Reserve have dissipated.

Arnd Wiegmann | Reuters
A woman takes a picture of a display showing the Swiss franc's exchange rate against the Euro and other currencies at the Swiss stock exchange in Zurich January 15, 2015.

"The dollar was rising (last year) on the basis of the U.S. being seen as probably the first major central bank to engage in a (monetary policy) tightening bias," said Tom Hainlin, national investment strategist at U.S. Bank.

"Then ultimately we saw almost a synchronized amount of talk coming from major central banks that the U.S. wasn't the only game in town in terms of slowing its easing bias or even tightening."

The U.S. Senate's failure to pass a repeal of the 2010 Affordable Care Act overnight also hurt the greenback, analysts said.

The dollar fell 0.9 percent to C$1.2436 against the Canadian dollar after Canada's May GDP growth was triple what economists had expected, rising 0.6 percent for the month and 4.6 percent year over year.

Saturday, 29 July 2017

Finally you can track your car using your smart phone

Tiny Device Allows You To Track Your Car Using Your Smartphone

Have you ever lost your car on a parking lot? It happens. You park and go shopping. When you get back, you don't have a clue where your car is. Then you start roaming around clicking on the panic button on your car keys so the alarm goes off. It can be frustrating, especially on a hot, sunny day.
No, you don't need to install an expensive GPS system to keep track of your car. That's way too expensive. You would need to pay a monthly subscription fee just to use it. Don't we have enough bills to pay already?
TrackR sorgt für Sicherheit
The device "TrackR" has the size of a coin and can be placed everywhere

But is there a way to track your vehicle without spending a fortune? Yes, now there is!
A California-based startup company was able to make this a reality. They created a tiny device that works with your smartphone, and it could be exactly what you're looking for!

What is it?

It's called TrackR. It is a state-of-the-art tracking device the size of a quarter. It's changing the way we keep track of the important things in our lives.
TrackR sorgt für Sicherheit
With TrackR you'll gain peace of mind, knowing you can find your car quickly.

How Does it Work?

It's easy! Install the free TrackR app on your smartphone, connect the app to your device and you're ready to go! Simply attach TrackR to whatever you want to keep tabs on. The entire process of setting it up only takes 5 minutes or less.
You can attach it to your keys, briefcase, wallet, your latest tech gadgets and anything else you don't want to lose. Then use the TrackR app to locate your missing item in seconds.
Forget expensive GPS systems or tracking services. Nobody wants to pay expensive monthly subscription fees. We understand how stressful these things can be, and this is the reason why TrackR was created. This device is your VIP when you need to take care of more important things in life.
Remember the car scenario above? If you have the TrackR, you can just hide it under your car's floor mat, in the trunk or in the glove compartment. Somewhere it won't be found if your car gets stolen.
If you forget where you parked your car, whip out your smartphone and open the TrackR app. Tap on the "lost item" icon on the screen and the app will tell you the exact coordinates of the last known location of the TrackR.

How Much is it Going To Cost Me?

You're probably thinking that this device is very expensive... False! TrackR only costs $29! That's a small price to pay for peace of mind, isn't it?

Where can I buy TrackR?

You can buy it directly from the company's website. They ship worldwide and you'll receive your TrackR within a ~week.
Watch The Video Below To See How TrackR Works:

What else can I do with TrackR?

As we said before, TrackR has unlimited possibilities. The device is small and unobtrusive enough that you can attach it to your pet. Put it on their collar, and the issue of searching for them as they scamper off to nearby places will be over! Attach it to your keys and wallet, and never waste a minute rummaging the whole house for it.
TrackR even comes with a double-sided adhesive so you can stick it to your laptop or under your bike seat. Track down and punish the thieves who steal your expensive things!
Attach it to everything that's important to you!
TrackR sorgt für Sicherheit
With over 3.5 Million units sold worldwide, this is the most affordable solution to trackr your items.

Step by step instructions on how to use Trackr

Now that you are aware of the potential of this curious device, all you need to do is to follow these 3 steps:
1. Get Trackr from the manufacturer website. You’ll get it delivered to your home in about 1 week.
2. Link Trackr with your Smartphone (iPhone or Android) and place it next to the object you don’t want to lose.
3. Download the free app and always have in hand the location of your belongings. As Simple As That!

TrackR sorgt für Sicherheit 

P.S. The special sale might end today! Better claim your buy 4 TrackR, get 4 for FREE offer now!

Disclaimer: Although we enforce strict ‘price accuracy’ policies with all partners who provide us with data and endeavour to ensure that the content displayed on our Platform is up todate and accurate, we cannot guarantee the reliability or accuracy of such content. In order being able to run this service we earn comissions through clever hidden links. This will never influence the content itsself but may influence the order of products shown. Also we provide this Services and Platform on an ‘as is’ basis and expressly disclaim all warranties, conditions and guarantees of any kind, whether express or implied, including but not limited to, the implied warranties of title, non-infringement, merchantability and accuracy, as well as any warranties implied by usage of trade, course of dealing or course of performance. This is an advertisement and not an actual news article, blog, or consumer protection updatethe story depicted on this site and the person depicted in the story are not actual news. rather, this story is based on the results that some people who have used these products have achieved. the results portrayed in the story and in the comments are illustrative, and may not be the results that you achieve with these products. this page could receive compensation for clicks on or purchase of products featured on this site. Trackr is intended to be used to prevent and locate misplaced or stolen items and it should not be used on people.Trackrs are enabled by Bluetooth low energy, with a range of connectivity of up to 100ft. Trackr requires a tablet or phone to be running the Trackr app in the background, and Bluetooth must be enabled.

Apple paid Nokia $2 billion to escape fight over old patents

Apple’s latest patent spat with Nokia resulted in a $2 billion up-front payment from the iPhone maker, a colossal sum that seems to indicate Apple was eager to avoid a protracted and ugly dispute that could rival the one it had with Samsung. The new details of the settlement, which was first announced back in may
Apple’s latest patent spat with Nokia resulted in a $2 billion up-front payment from the iPhone maker, a colossal sum that seems to indicate Apple was eager to avoid a protracted and ugly dispute that could rival the one it had with Samsung. The new details of the settlement, which was first announced back in May without the disclosure of a financial amount or the new licensing terms, were spotted in Nokia’s second quarter earnings release by the blogNokiamob.
“We got a substantial upfront cash payment of €1.7 billion from Apple, strengthening further our cash position. As said earlier, our plans is to provide more details on the intended use of cash in conjunction with our Q3 earnings,” reads the official transcript of Nokia’s quarterly earnings call with investors yesterday. Neither Nokia nor Apple have disclosed the terms of the new licensing deal, including whether it involves recurring payments or how many years it will be in place.
The lawsuit, the second high-profile patent dispute between Apple and Nokia in the last decade, began last year when Nokia accused Apple of infringing on dozens of patents it owns, as well as patents owned by Nokia subsidiaries. Given Nokia’s storied history in the phone market, many smartphone makers license the company’s patents for everything from display technology to antenna design. Apple has had a licensing deal with Nokia in place since 2011, after the two settled their last patent dispute. But Apple reportedly did not want to sign a new deal and accused Nokia of seeking unfair terms.
After Nokia filed suit in multiple countries, Apple went after the patent entities that were suing for more settlement and royalty money on Nokia’s behalf with an antitrust suit. That prompted Nokia to sue Apple directly. The dispute got ugly, with Apple briefly pulling Nokia-owned Withings’ products from its online store and from Apple Stores worldwide.
The two settled in May, striking new licensing terms and agreeing to a joint effort to explore “future collaboration in digital health initiatives.” We don’t know exactly what Nokia plans to do with the $2 billion it has in the bank. For Apple, however, it’s probably not going to hurt its bottom line: the iPhone maker reported earlier this year that it has more than a quarter-trillion dollars in cash and investments, much of it sitting outside the US because it cannot currently be rep

atriated without paying what Apple sees as unfavorable corporate taxes.

Wall Street says ignore Amazon’s stunning earnings miss and trust in Bezos

Analysts are defending Amazon shares after its weak second-quarter earnings report, citing confidence in Jeff Bezos' strategy to invest in the company's promising businesses.
Amazon has been one of the best-performing large-cap names in the market.
Its shares rallied 39.5 percent year to date through Thursday versus the S&P 500's 10.6 percent return.

Friday, 28 Jul 2017 | 9:03 AM ETCNBC.com


Wall Street says ignore Amazon's stunning earnings miss and trust in Bezos

Jeff Bezos is a one of a kind CEO and Wall Street loves giving him the benefit of the doubt for his Amazon growth strategy.

Almost every major Wall Street analyst defended their bullish calls Friday morning even as the internet giant's shares fell after it posted weaker-than-expected earnings. The profit miss was the worst in Amazon's history since at least 2001, according to Bespoke Investment Group.

Amazon stock was down 3 percent midmorning Friday.

"We continue to believe that we are in the early stages of the shift of compute to the cloud and the transition of traditional retail online and that the market is underestimating the long-term financial impact of both to Amazon," Goldman Sachs analyst Heath Terry wrote in a note to clients Thursday. "As Amazon continues to generate high cash returns on cash invested despite the growing scale of its investments … we believe growth acceleration like that we saw in 2Q is likely to continue."

Amazon has been one of the best-performing large-cap stocks in the market. Its shares rallied 39.5 percent year to date through Thursday versus the S&P 500's 10.6 percent return.

Terry maintained his buy rating and $1,275 price target for Amazon, representing 22 percent upside from Thursday's close.

Many analysts expressed confidence that the company's increased investment spending for its new businesses will pay dividends in the coming years even if it comes at the expense of lower short-term earnings.

Several noted how the company's sales growth excluding currency changes improved to 26 percent year over year in the second quarter from 24 percent in the previous quarter as a sign Amazon is on the right track.

"The overall story coming out of AMZN's 2Q print feels a lot like it did 3 months ago —accelerating growth, stepped-up investments, & lower near-term profitability," JPMorgan analyst Doug Anmuth wrote Friday. "Given accelerating growth and long runway in both retail and cloud — along w/AMZN's track record — we believe many investors will look beyond lower near-term profitability."

Anmuth reaffirmed his overweight rating and initiated a new December 2018 $1,175 price target for Amazon.

Morgan Stanley's Brian Nowak said the internet company is spending to add fulfillment warehouses, acquire more Prime video streaming content and build cloud computing Amazon Web Services data centers.

"We see these investment seeds and AMZN's strong execution history leading to continued faster-than-expected share gains," the analyst wrote Friday.

Nowak reiterated his overweight rating and increased his price target on Amazon shares to $1,200 from $1,150.

Friday, 28 July 2017

Amazon 'could be the first trillion-dollar company' with stock doubling to $2,000, leading analyst says

"Honestly, this could be the first trillion-dollar company," leading equity analyst James Cakmak says.
U.S. lawmakers have asked regulators to look into whether the Amazon-Whole Foods deal violates antitrust laws.
"I mean there is very low risk for the FTC to not approve this deal," he adds.CNB


If Amazon completes its deal withWhole Foods, there's little stopping it from just about doubling to a $2,000 stock, leading equity analyst James Cakmak told CNBC on Thursday.

Cakmak spoke after some U.S. lawmakers have asked regulators to look into whether the Amazon-Whole Foods deal violates antitrust laws. In June, Amazon said it planned to acquire the grocery store chain for $42 a share, in a deal valued at $13.7 billion.

"Honestly, this could be the first trillion-dollar company. I mean there is very low risk for the FTC to not approve this deal. But if they do rubber-stamp it as a yes, I think there's very little to stop this from becoming a $2,000 stock," the Monness, Crespi, Hardt & Co. analyst said on "Squawk Box."

"The internet has changed the game. As companies get bigger, it's better and better for the consumer because you're getting better prices, better experiences and better data," he added.

On Wednesday, two congressmen, Democrat Rep. Jared Polis and Republican Rep. Darrell Issa, suggested to CNBC that Amazon's planned acquisition of Whole Foods did not violate antitrust laws.

But Sen. Cory Booker told Recode in a recent interview that he believes the U.S. government should keep an eye on the size of big companies like Amazon and Google parent Alphabet.

Meanwhile, Amazon is also takinganother step into the food space, registering a trademark in the U.S. on July 6 for a meal-kit business.

Amazon had already been testing both food delivery, through AmazonFresh, and meal kits, which deliver fresh ingredients and recipes to subscribers. Amazon first experimented with AmazonFresh in 2007.

The news initially sent shares of meal-kit provider Blue Apron tumbling and prompted CNBC's Jim Cramer to say, "You just have to hope that you don't wake up in the morning and see Amazon has decided to get in your business."

Amazon's stock, trading around $1,065 a share in the premarket Thursday, has done well this year. The shares are up more than 40 percent year to date, according to FactSet.

The company is set to report earnings after the bell on Thursday.

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Thursday, 27 July 2017

5 things you didn't know your android phone could do

1. Voice search

Your Android wants to help you out; it’s just waiting on the word. Google will help to send an email or text, or even figure out what song is playing on your mobile just by listening to you. Click on the microphone icon in Google search (or say “OK Google”) and send an email or text (just say, “Text Siri, Where are you?” or “Email John, When are you coming?” and hit send), or email yourself a reminder (“Note to self, call John”). You can even find out about the weather or traffic (“Do I need an umbrella today?” or “How is the traffic now at East Zone”), track your flights or packages (if you’ve gotten confirmation emails), figure out what song is playing on your mobile (”what’s that song?”) or simply ask any research question you’d otherwise type into the search bar. Google listen will find it out 

2. Scan Barcodes with your Android

Your camera on your Android smartphone can also be used as a barcode scanner with apps like Barcode Scanner. The app works with QR codes as well as barcodes and there are plenty of third-party apps on the Google Play Store that do the same job.

3. Unlock hidden animations

Extra animations on your phone are always needed. If you have Android Lollipop head to Settings – About device – tap “Android Version” hold down until it displays. For more animations in Android KitKat – Press down on the red logo until displays appear.

4. Remotely lock, unlock, alarm and even freakin' start your car!
Always losing your keys? The Viper SmartKey system allows you to replace your car keys with your phone. When enabled, you can lock and unlock your car (and even disarm an alarm) without even taking your phone out of your pocket. Source: WindowsCentral

5. Check whether your remote's batteries are dead when it stops working.Your smartphone's camera is indeed sensitive to IR radiation, and if you want to try it for yourself, just use a common IR remote control. The infrared beam emitted when a button is pressed will show as white or purple light in the viewfinder of your camera app. You can use this trick to check if a remote control's batteries are dead when it stops working.
Source: YouTube

Wednesday, 26 July 2017

Top 9 Best Car Insurance Companies List

below are 9 auto (car) insurance companies
  1. Geico

    This company is much more than geckos with funny accents and disgruntled cavemen. Their customer service is second to none, and their large customer base makes it possible for them to charge low premiums. (Read more about Geico here)
  2. Allstate

    As there slogan says, with Allstate “you’re in good hands”, and that is the honest truth. Their customers love them, so there’s a pretty good chance you will too. Allstate was one of the first to offer accident forgiveness, and they continue to add new features that change the way we’re used to paying for auto insurance. (Read more about Allstate here)
  3. State Farm

    State Farm is another auto insurance provider that is sure to please. They have grown to become the largest insurance provider in North America. Claims agents are always super-friendly, and they provide you with a lot of coverage for not much money. (Read more about State Farm here)
  4. Esurance

    Like the others, you are probably familiar with Esurance’s clever TV ads.  Esurance offers more than hot cartoon girls though. With 24/7  support and friendly agents, Esurance’s customer service is hard to beat.  Their prices are top notch too! (Read more about Esurance here)
  5. Arbella

    Arbella doesn’t spend on Superbowl ads or flashy commericals, they let their work speak for itself.  Arbella thrives on referrals and word-of-mouth.  The customers love Arbella, with good reason too. No hassles on claims seems to be their most popular feature.
  6. American Family Auto Insurance

    Although smaller than the other companies on our list, American Family aims to please. They pay claims promptly and get high reviews from all major publications.  Unfortunately, they are only available in 19 states.  If you are lucky enough to be in a state that has American Family insurance, you might want to give them a try. (Read more about American Family here)
  7. Liberty Mutual

    An old, conservative insurance company, Liberty Mutual prides itself on reputation. They are personal, competitively priced, and have short wait times when it comes to claims. (Read more about Liberty Mutual here)
  8. Progressive

    Progressive is another company you might recognize from TV.  Getting started with them is simple and easy (and cheap too). Dealing with Progressive is incredibly stress free. You will never have a problem with a claim. (Read more about Progressive here)
  9. AAA

    Triple A is more than just roadside assistance and travel accommodations.  Their auto insurance is also top notch.  If you get into an accident, they will be by your side every step of the way. (Read more about AAA here)

10 Powerful Benefits Of Drinking Moringa Every Day

1. It's nutrient-packed.

Moringa is a rich source of vitamins, minerals, and amino acids. It contains significant amounts of vitamin A, C, and E; calcium; potassium; and protein.

2. It fights free radicals.

Antioxidants fight free radicals, molecules that cause oxidative stress, cell damage, and inflammation.
Moringa contains antioxidants called flavonoids, polyphenols, and ascorbic acid in the leaves, flowers, and seeds.
A study found that leaf extracts had higher antioxidant activity, free-radical-scavenging capacity, and higher inhibition of lipid, protein, and DNA oxidation than flowers and seeds.
This means it prevents the damage and degradation that free radicals cause in the cells of different organs in the body, keeping them healthy and functioning at their best.

3. It fights inflammation.

Inflammation can lead to chronic diseases like diabetes, respiratory problems, cardiovascular disease, arthritis, and obesity. Moringa reduces inflammation by suppressing inflammatory enzymes and proteins in the body, and moringa leaf concentrate can significantly lower inflammation in the cells.

4. It helps reduce some diabetes symptoms.

Moringa leaf powder has been effective at reducing lipid and glucose levels and regulating oxidative stress in diabetic patients, which means it lowers blood sugar and cholesterol and improves protection against cell damage.

5. It protects the cardiovascular system.

Moringa leaf powder has heart-healthy benefits, particularly in blood lipid control, the prevention of plaque formation in the arteries, and reduced cholesterol levels.

6. It supports brain health.

Moringa supports brain health and cognitive function because of its antioxidant and neuro-enhancer activities. It's also been tested as a treatment for Alzheimer’s disease with favorable preliminary results.
Its high content of vitamins E and C fight oxidation that leads to neuron degeneration, improving brain function. It’s also able to normalize the neurotransmitters serotonin, dopamine, and noradrenaline in the brain, which play a key role in memory, mood, organ function, responses to stimulus such as stress and pleasure, and mental health, for example in depression and psychosis.

7. It protects the liver.

Moringa contains high concentrations of polyphenols in its leaves and flowers that protect the liver against oxidation, toxicity, and damage.
Moringa can reduce liver damage and fibrosis and reverse oxidation in the liver. Moringa oil can also restore liver enzymes to normal levels, reducing oxidative stress, and increasing protein content in the liver.
The liver is responsible for blood detoxification, bile production, fructose metabolism, fat metabolism, and nutrient processing, and it can only fulfill these functions with the aid of liver enzymes, so it's vital they stay at normal levels. For instance, lower levels of hepatic enzymes can impair its ability to filter the blood.

8. It contains antimicrobial and antibacterial properties.

Moringa has antibacterial and anti-fungal properties that fight infections. It's been effective against types of fungi that cause infections on skin and strains of bacteria responsible for blood and urinary tract infections and digestive problems.

9. It enhances wound healing.

Moringa has blood-clotting properties in its leaves, roots, and seeds that benefit wound healing and can reduce clotting time, which means it reduces the time it takes for scratches, cuts, or wounds to stop bleeding.

How to Use It

You can add moringa powder to your smoothie or drink it as a tea. The leaf powder was deemed safe in human studies, even in larger doses than normal. The powder has a mild flavor, so it makes for a light moringa tea with a slightly earthy taste.
But you might want to stay clear of seed extract consumption, as they have shown a level of toxicity in immune cells.
Moringa can have laxative effects in large quantities, so a safe dose to introduce it into your food or diet and avoid digestive problems is ½ to 1 teaspoon per day.

Benefits of moringa

When it comes to moringa benefits, there are almost too many to count! Native to Africa and Asia, the Moringa Tree, or Moringa Oleifera to use its scientific name, is one of the most nutrient-rich plants in the world.  
Aduna Moringa Powder is made from naturally-dried moringa leaves. It has a delicious spinachy green flavour and is:
  • 25% plant protein including all 9 essential amino acids 
  • 31% fibre 
  • A rich source of iron, vitamin A & vitamin K
  • A source of vitamin E, calcium & magnesium
  • High in antioxidants
As Moringa Powder is a natural source of these nutrients, it is highly bioavailable, so our bodies can absorb the benefits more easily than by taking synthetic supplements. 
In this article we take a more detailed look at the top 10 health and beauty benefits of moringa. 


Aduna Moringa Powder Stamp


At any given time, 1 in 5 people feel unusually tired, and 1 in 10 have prolonged fatigue, according to the Royal College of Psychiatrists in the UK¹.
A single serving of Aduna Moringa Powder (10g or 2-3 teaspoons) provides:
  • Iron: 46.8% of your daily requirement (NRV) 
  • Magnesium: 19.1% of NRV
  • Vitamin A: 32.5% of NRV
Iron and magnesium are both essential for the reduction of tiredness and fatigue in the body, and vitamin A supports the metabolism of iron² ensuring a greater uptake. Adding moringa to your daily routine is an effective, natural way to prevent tiredness and fatigue.
The rich iron content of moringa powder also makes it ideal for vegan, vegetarians and those suffering from anaemia.


Aduna Moringa Powder has been heralded by Vogue magazine as "redefining beauty from within." 
It is jam-packed with skin-loving vitamins including:
  • Vitamin A: 32.5% of NRV
  • Vitamin E: 16.9% of NRV
Vitamin A is essential for healthy, radiant skin and vitamin E protects cells from oxidative stress helping fight the signs of ageing.
Moringa also has one of the highest antioxidant contents of any food. With an ORAC value of 157,000³, it has 6x the antioxidants of goji berries and comparable levels to the antioxidant powerhouse matcha. 
Antioxidants are essential for protecting, repairing and preventing cell damage, minimising the ageing process of the skin in the long-term. They help counteract oxidative stress and the effects of free radicals. Free radicals are unstable molecules that damage collagen causing skin dryness, fine lines, wrinkles and premature ageing.
Read our article about antioxidants and why we need them here.
The skin benefits of moringa are so exceptional that Aduna Moringa Powder is one of the first food items to ever be sold in the beauty hall of prestigious London department store Liberty.


One of the best moringa benefits is its super immune-boosting powers. Maintaining a healthy immune system is essential for helping our bodies stave off infections and illnesses. Moringa Oleifera leaves are an extremely rich source of:
  • Iron: 46.8% of NRV
  • Vitamin A: 32.5% of NRV
Both of which are essential for the normal function of the immune system.
Many studies have been done about moringa's potential as an anti-cancer agent. Moringa leaves have been shown to have beneficial properties in the fight against both breast and colon cancer cells⁴ and research is ongoing. 
Aduna Moringa Powder Pot


Moringa oleifera leaves are almost 25% protein, which is unusually high for a plant. Aduna Moringa Powder contains 9 essential amino acids making it a complete source of protein, supporting the growth and maintenance of muscle mass. The high protein content of moringa makes it particularly beneficial for vegans and vegetarians who can struggle to get a sufficient protein supply.
Recent research has shown that those eating a diet rich in plant proteins can reduce their risk of type 2 diabetes (T2D).  A 19 year study by the University of Eastern Finland has found that replacing just 5 grams of meat-based protein consumption a day with a plant-based source, could reduce risk of T2D onset by as much as 18%⁵. 


One of the key moringa benefits is its high magnesium content. Magnesium is essential for normal psychological function and the normal functioning of the nervous system. This super-mineral has been named by Psychology Today magazine as "The Original Chill Pill... an old home remedy for anxiety, apathy, depression, headaches, insecurity, irritability, restlessness... and sulkiness." 
  • A single serving of moringa powder contains 19.1% of your magnesium NRV helping fight stress and keep a sense of calm.


Moringa powder is a rich source of calcium (29.8% NRV) which contributes to the normal function of digestive enzymes.
It also contains 31% fibre which can help support a healthy digestive system and bowel regularity. Fibre can also be helpful for weight management as it helps you feel fuller for longer and supports a healthy metabolism.  


Moringa is a rich source of iron (46.8% NRV), calcium (29.8% NRV) and magnesium (19.1% NRV), all of which support energy-yielding metabolism. A green smoothie with moringa in the morning will keep you feeling nice and energised all day!


Having healthy eyes and normal vision is something that can often be taken forgranted but requires the right nutrition on order to maintain normal function. Moringa is a rich source of vitamin A (32.5% NRV per serving) which contributes to normal vision.  
Moringa Plant


Moringa Powder is a source of magnesium, with a 10g serving providing 19.1% of your daily requirement. Magnesium is essential for maintaining strong and healthy teeth. Its great for kids to help keep their teeth nice and strong. Try out one of our delicious child-friendly recipes like this incredible Moringa mint-choc chip ice cream - they will never want the artificial version again! 

10. BONES 

Maintaining strong and healthy bones is an important component of overall health. Moringa oleifera leaves are a rich source of vitamin K (213.3% NRV), protein (23%), calcium (29.8% NRV) and magnesium (19.1% NRV) all of which support normal bones.

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